Don’t Repeat Yourself
While Zapier provides the ability to write custom code (which is better than what we can say for Integromat), it has never been friendly for the user that really needs to get granular. God forbid that you need to use a piece of code more than once or would like to share it with a friend.
The Masonry allows you to write code and expose it to any service that supports webhooks. Create public blocks of code for commonly used formatting or write your own private code blocks that you can call from any automation.